Hi, My Job is to curate best marketing resources per week for Marketers and Entrepreneurs. Here’s what I have found that might be helpful for you to get better at social media marketing.
1. Facebook’s New Report on How Marketing is Changing & New Challenges for Marketers!
This report focuses on how new marketing signals and privacy changes are effectively changing advertising and marketing worlds. This is a great read for marketers trying to keep up with privacy changes and launching better Ad campaigns.
2. TikTok’s Transparency Report on Bots, Engagement & Trends on Platform.
This report focuses on highlighting what type of content is banned on platform, how much fake profiles are on Tiktok + How much Fake engagement is occurring on the platform. This is a great report to study the TikTok’s current state and how you can keep up with these errors and have an engaged audience on Tiktok. A must read!
3. Meta’s Creator Economy Report 2023
The platform published a new report on how the creators ecosystem work and how brands are working with creators to launch better campaigns. The report is powered by data collected through reels research and overall meta platform’s database. A read for individual marketers interested In creator / Influencer marketing.
4. TikTok’s New E-commerce + Entertainment Report
This report focuses on elements that help e-commerce owners and DTC marketers understand how the media, creative assests help Ad campaigns do better with next-gen products. This is a great report for marketers working in e-commerce world and also some B2B brands.
5. A Marketing Report on Holiday Shopping Season
This McKinsey report focuses on how actually this year, brands are holding up their brand budgets and consumers are trying to spend their money during the holiday season. The Consumer spending is changing and Ad spend too, A great read for anyone interested in launching an Ad campaign this holiday season.
6. LinkedIn’s Global Talent Trends Report (Updated October 2022)
This report by LinkedIn is one focused on hiring and working sections of Industries like Marketing, Sales and Advertising. A Consistently updated report that focuses on hiring trends and Talent acquisitions alongside informing you about most well-known individuals in your industry. A bookmark worthy report.
7. An Advertising Report on Streaming and Traditional TV Ads vs Mobile Optimized Ads
This report highlights the focus of brands on streaming Ads vs Regular Mobile Ads. Both advertising channels have pretty different results, with one driving more conversions and one longer effect over consumers. Another great report to understand different marketing channels.
8. Snapchat’s AR Report on how it affects Brands and Consumers
AR shopping is making the buying process easier than ever because that’s how as a marketer I am also making purchases. This report highlights what AR shoppers think about brands when using AR and how their shopping experience is influenced by it. A Great report for E-commerce Owners and Marketers!
9. A Report on Gen-Z Consumer Base
This 50-Page report highlights how Gen-Z consumers are taking actions only, their Ad preferences, Creator influences and buying touch points. This is a great study done on Gen-Z consumers useful for marketers.
10. A Reddit Audience Report by Reddit
If you want to run Ads on reddit, then this audience research report is actually really good focusing various niches. But Reddit report needs your email and apparently they will email you once a week to run more Ads but this report is a great read.
11. Instagram’s 3 How-to Guides on Reels Ads, IG Shops & Creator Collabs
These 3 Guides will help you to understand from Instagram’s perspective what type of Ads and steps you should take as a business owner trying to break into IG. These are great read with few insights worth for everyone.
12. TikTok’s new Free Resource: Tiktok Academy
This free resource helps new marketers and business owners who aren’t specialised in social growth but are now put on Tiktok Video projects. This academy is a great opportunity for marketers to learn more about Tiktok from creators and businesses doing good at Tiktok. A must enroll!
13. A Trends Report For Retail / E-commerce Marketer
This report highlights the emerging trends and statistics in the e-commerce and retail community. Alongside that talks about platforms like shopify, Tiktok, Big Commerce and others. How they are influencing the retail industry. A great read for everyone who wants to stay updated about new trends.
14. LinkedIn’s New Guide on How to Create Better B2B Content
This new report by LinkedIn helps you to understand how to create not boring B2B content on LinkedIn. Focusing on B2B conteng funnels and strategies if you are focusing on LinkedIn for your business. This report will help you to understand the platform better.
15. An Advertising Practice’s Guide For Tiktok
The Tiktok launched a new series called “Tiktok Works” covering best Ad practices and tactics to run Ads on the platform. It’s a great guide to provide marketers more insights into the TikTok’s marketing trends and practices.
16. A Free Resource to Receive These Reports Every Week!
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