You made it here to read marketing changes of this week!
Google:
- Google adds Automatic Upgrades to Performance Max for Smart Shopping Campaigns. (Read )
- Google people also ask feature returns back to normal. ( SEL)
- Google search console adds CNAME Verification. (SEL)
- Google Ads launch new features making Video Ads Creation Easier. (SEJ)
- Google adds messaging automation through business profiles. (SEL)
- Google Ads & Adsense Advertisers console delayed again. (Seroundtable)
Tiktok:
- Tiktok will now let users turn on closed captions even if a creator doesn’t! ( Read)
- TikTok is taking over as a search engine for adults, survey shows. (SMT)
- TikTok feature in testing: stories will be shown in “inbox” tab of Tiktok. (Watch)
Instagram:
- Instagram announced every video under 15 minutes is considered now reels. (Mosseri)
- Instagram is back with Maps and now stories are shown with location tags. It’s the best IG feature of year. (Check)
- Instagram’s new payment feature allows users buy products via DMs. (TC)
- You can now boost IG reels within App with promote button. (Read)
Twitter:
- Twitter Spaces Clips are available to share on iOS and Android. Anyone can share audio clips from spaces. ( TV)
- Twitter blames revenue drop in Q2 2022 on Elon Musk. (Adweek)
Meta:
- Facebooks launches new “Feeds” tab where you can see friends and users you follow posts in chronological order . (TC)
- Meta launches “small business support” project. (SMT)
- Facebook gaming now lets creator turn their live gameplay into reels. (TC)
- WhatsApp will finally let you hide your online status. (Mashable )
LinkedIn:
- LinkedIn Business manager is now in public beta. (SEL)
- LinkedIn carousels are official and here’s what you need to know. (SMT)
- LinkedIn announces expansion of Creator accelerator program. (Check)
YouTube & Snapchat:
- YouTube partners with Shopify to add live shopping features. (CNBC)
- YouTube decreases length of copyright Dispute Process. (SEJ)
- YouTube launches text markup and New loyalty badges options. (SMT)
- Snapchat brings web version of the app after a decade. (Reuters)
- Snapchat’s growth slows in Q2 data shows. (Adweek)
Marketing:
- WordPress releases Gutenberg 13.7 focused on Workflow! ( SEJ)
- Microsoft Teams is launching Facebook like Features to make it more interactive. (TV)
- T-Mobile refreshes Ad business with new name and Ad-based insights. (MD)
- Twitch will now let streamers share info on banned users. (Read)
- Walmart integrates CommerceIQ to fortify it’s retail media advertising platform. (MD)
Thanks for reading!