Here’s What Happened In July 3rd Week on Social Media

You made it here to read marketing changes of this week!

Google:

• Google adds Automatic Upgrades to Performance Max for Smart Shopping Campaigns. (Read )
• Google people also ask feature returns back to normal. ( SEL)
• Google search console adds CNAME Verification. (SEL)
• Google Ads launch new features making Video Ads Creation Easier. (SEJ)
• Google adds messaging automation through business profiles. (SEL)
• Google Ads & Adsense Advertisers console delayed again. (Seroundtable)

Tiktok: 

• Tiktok will now let users turn on closed captions even if a creator doesn’t! ( Read) 
• TikTok is taking over as a search engine for adults, survey shows. (SMT)
• TikTok feature in testing: stories will be shown in “inbox” tab of Tiktok. (Watch)

Instagram: 

• Instagram announced every video under 15 minutes is considered now reels. (Mosseri)
• Instagram is back with Maps and now stories are shown with location tags. It’s the best IG feature of year. (Check)
• Instagram’s new payment feature allows users buy products via DMs. (TC)
• You can now boost IG reels within App with promote button. (Read)

Twitter: 

• Twitter Spaces Clips are available to share on iOS and Android. Anyone can share audio clips from spaces. ( TV)
• Twitter blames revenue drop in Q2 2022 on Elon Musk. (Adweek)

Meta: 

• Facebooks launches new “Feeds” tab where you can see friends and users you follow posts in chronological order . (TC)
• Meta launches “small business support” project. (SMT)
• Facebook gaming now lets creator turn their live gameplay into reels. (TC)
• WhatsApp will finally let you hide your online status. (Mashable )

LinkedIn: 

• LinkedIn Business manager is now in public beta. (SEL)
• LinkedIn carousels are official and here’s what you need to know. (SMT)
• LinkedIn announces expansion of Creator accelerator program. (Check)

YouTube & Snapchat: 

• YouTube partners with Shopify to add live shopping features. (CNBC)
• YouTube decreases length of copyright Dispute Process. (SEJ)
• YouTube launches text markup and New loyalty badges options. (SMT)
• Snapchat brings web version of the app after a decade. (Reuters)
• Snapchat’s growth slows in Q2 data shows. (Adweek)

Marketing: 

• WordPress releases Gutenberg 13.7 focused on Workflow! ( SEJ)
• Microsoft Teams is launching Facebook like Features to make it more interactive. (TV)
• T-Mobile refreshes Ad business with new name and Ad-based insights. (MD)
• Twitch will now let streamers share info on banned users. (Read)
• Walmart integrates CommerceIQ to fortify it’s retail media advertising platform. (MD)

Thanks for reading!