Social Media & Marketing Updates of Last Week

It takes me few hours per week to curate this every week and I thank you for giving this a read!

Google:

  • Google’s Creative Ad Studio is now available to all businesses. (Read )
  • Google Ads, analytics issues affecting reporting stats. ( SEL)
  • Google Ads performance Max campaigns gain new features. (Seroundtable)
  • Google Confirms search indexing issues are happening. (SEJ)
  • Google shuts down “Google My Business” Mobile App. (SEL)
  • Google Analytics adds conversion, bounce rate and UTM parameters. (Seroundtable)

Tiktok: 

  • Tiktok launches Content Filtering with new feature called “Content Levels”. It’s a game changer! ( Read
  • TikTok is testing replacing username on “For You” Page with profile name. (Watch)
  • Tiktok partners with NCsolutions to provide better sales related solutions for Advertisers. (Check)

Instagram: 

  • Instagram launches new updates to its subscription feature and they are actually good. (Mosseri)
  • Instagram launches its creator marketplace but it’s invite only at this time. (TC)
  • Now You can Go Live from Desktop on Instagram, Here’s (How)

Twitter: 

  • Twitter is back after Global Outages on Thursday. ( Adweek)
  • Twitter is testing custom Timelines, and first one is bachelorette. (TC)
  • Twitter rolls out unmention feature to all users. (TV)
  • Twitter launches A/B Testing on Ads API. (TD)
  • Twitter will remind you to add Alt text to images from now with alerts. (TV)

Meta: 

  • Facebooks new test allows you to have up to five profiles. (TV)
  • Meta is developing a new AI system to generate Visuals from Text prompts. (SMT)
  • WhatsApp to allow you to react to messages with any emoji not just chosen ones. (TV)

YouTube & Snapchat: 

  • YouTube answers questions about community guidelines. (SEJ)
  • YouTube picture-in-picture mode is rolling out to more iPhone and iPad users. (TV)
  • Snapchat eyes on adding NFTs as AR filters to the app. (TC)

Marketing: 

  • Netflix partners with Microsoft to launch Ads on platform! ( Bloomberg )
  • Hootsuite rebrands to seek more exposure in social media marketing space. (MI)
  • Kids are spending more than 91 minutes on Tiktok compared to 56 minutes on YouTube. (Read)
  • WordPress 6.0.1 Update released with multiple bug fixed. (SEJ)
  • Bing “See Your Ad Here” spot is showing up promoting Microsoft Ads. (Seroundtable)

Reddit & Pinterest: 

  • Reddit partners with Giphy to bring Gifs to Reddit’s comment section. (Adweek)
  • Reddit works on adding text to image and other type of posts. (Read)
  • YouTube Global Originals head “Nadine Zylstra moves to Pinterest. (Vision)


See Ya Next Week!

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